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    InfoTrust Continues to Give with the Basket Brigade by Michele Thomas-Dixon

    Find out how to help at infotrust.foundation.

    Giving back to the community is built into the core of InfoTrust’s culture. We have two phrases that explain how we feel about supporting our communities: Give to Grow. Our success is someone else’s miracle. – Alex Yastrebenetsky, CEO

    The InfoTrust team has been busy. The marketing technology company is a Great Place to Work® certified company for 2017, endorsed by the Great Place to Work ® Institute. It ranks third on the 2017 list of Best Employers in Ohio in the small/medium employer category. For the third year in a row INC Magazine has listed InfoTrust as one of the 1000 fastest growing companies in the US. Plus, the company is opening an office in Barcelona. What’s next?

    The Thanksgiving Basket Brigade, that’s what.

    As we begin to plan our holiday meals, InfoTrust plans their holiday giving. Every year since 2013, the InfoTrust team has launched the Basket Brigade, delivering food baskets to families in need. In its first year the group helped 33 families. In 2016, InfoTrust delivered 160 baskets: 140 in Cincinnati, and 20 to other communities. Wherever there is an InfoTrust office, the local community will benefit. This is how it works:

    Each year, InfoTrust team members partner with local organizations who can identify underprivileged families. In the Cincinnati area, that includes Cincinnati Children’s, Stepping Stones, Hamilton County Developmental Disabilities Services, and many others to feed as many families as possible. Then, they collect donations to purchase the goodies that will fill the baskets. If they need to purchase more than what the donations will cover, the cost is covered by InfoTrust. And to make each dollar stretch, the team shops at Jet.com, Costco, and elsewhere. Once they have everything they need, team members gather the Thursday before Thanksgiving to assemble the baskets, which they deliver on Saturday and Tuesday. They do this every year. You can help by visiting infotrust.foundation

    InfoTrust CEO Alex Yastrebenetsky was inspired to give back by Tony Robbins, who started the Basket Brigade in San Diego. “I’m a huge fan of Tony Robbins,” Alex said. “He talks about the aas the receiver. “This can rally your organization by giving people more purpose. They become more satisfied by giving to others. Some actually like giving gifts more than receiving gifts!”

    And Alex plans to keep giving, and to give internationally. The company has already donated food and blankets to 30 families in an impoverished area in India, and plans to send baskets to families in Sri Lanka and The Philippines as well: all this in addition to the families InfoTrust feeds in the United States.

    Alex has another goal: to encourage other entrepreneurs, to “pull more and more entrepreneurs into the business of giving. It’s our responsibility to lead the way, to give back and get our teams excited about what they do to support their communities.”

    If you would like to help the Basket Brigade feed a family this Thanksgiving, visit infotrust.foundation, and under “Thanksgiving Basket Brigade 2017,” click “Donate.” You can also contact foundation@infotrust.com with any questions about your donation.

    Here are the “baskets” in progress:

    1. Sorting

    2. Packing

    3. Packed

    4. Loaded and ready for delivery

    Return to list

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