Brad Brezinski

Brad Brezinski

Strategy & Innovation Track Chair

March 23, 2018 | Strategy and Innovation Track

12:50 - 1:50p

PRESENTATION: The Silent Killer of Strategic Effectiveness 

Many managers believe that logically advantageous ideas will sell themselves; that the obvious benefits of a new idea will be widely realized by the rest of the organization, and that the idea will spread rapidly with great enthusiasm! Unfortunately, experience and statistics tell us this is rarely the case, and the underlying cause is frequently misdiagnosed.

There exists a hidden network of communications in every organization through which new ideas diffuse. And the larger the organization, the larger and more complex this network becomes. Yet, while the overwhelming majority of communications occur there, little (if any) consideration is given to it, especially in the early design stages of a new initiative. It’s the shadow network, and it could hold the key to understanding why many strategic initiatives fail and what management teams can do about it.


Brad founded S2A in 2014 with a simple mission: Develop 10 Percenters! A concept based on the fact that fewer than 10% of people say they understand their company’s strategy and its connection to their daily work. Through his workshops, seminars and strategy coaching, Brad chips away at the divide from both sides by helping the C-suite set a clear, concise and compelling strategic direction, while helping project managers make sense of the company's strategy in an actionable way.

Prior to founding S2A, Brad served as the chief financial officer and vice president of corporate strategy for a premier defense and aerospace contract manufacturing firm. There he managed the firm’s $100M+ project portfolio and successfully turned around the company’s performance on complex Department of Defense projects.

Brad is a graduate of the US Navy’s Nuclear Power Program, and holds a Bachelor of Science in nuclear engineering technology. Over the course of his highly decorated military career, he served as executive officer, department head, program manager for nuclear electrical systems, and technical advisor for carrier electrical power systems.

Brad is a frequent keynote speaker and recognized thought leader on strategy design and execution. In 2016, he was recognized by the Cincinnati Business Courier as one of the city’s Forty Under 40. He’s an avid trail runner, red wine enthusiast and aspiring guitarist who calls Loveland, Ohio home.